In 2026, YouTuber Hikaru made a shocking announcement. He purchased a house in Tokyo for 3.7 billion yen (approximately $37 million). Including renovation costs, the total reaches 3.9 billion yen. This is an unprecedented scale in the YouTuber industry.
Why Did He Purchase a House?
The reason Hikaru decided to purchase a house relates to circumstances unique to his profession as a YouTuber.
Having experienced forced evictions multiple times in the past, Hikaru explained that stable living in rental properties was difficult due to death threats and unsettling atmospheres within apartment buildings. Even his current residence with a monthly rent of 3.3 million yen could face eviction at any time.
“In central Tokyo, for places over 3 million yen with this much space and office facilities, there really aren’t any options. In that case, I have no choice but to buy my own place.”
If he’s going to continue paying 3 million yen in rent every month, it makes more sense to own it. This rational judgment was also one of the factors that prompted the purchase.
Property Details
The purchased property is currently under construction, with completion scheduled in two years. The size is two to three times larger than his current home (including basement and office space).
Particularly noteworthy is that he bought all four units on one floor. While normally it would cost one-fourth of the price, he deliberately purchased all the units. Hikaru describes this as an “advance investment” for when he wants to expand in the future.
Furthermore, interior construction added 200 million yen, bringing the total to 3.9 billion yen. The scale of this decision is evident from the down payment alone, which amounts to 600 million yen.
Ultra-Popular Property with 200:1 Competition Ratio
This property was part of an extremely popular project that received 6,000 applications for approximately 30 available units. The competition ratio was roughly 200:1. Hikaru secured four units among all these applicants.
The location is also prime real estate with very high investment value. Properties where you can monopolize one entire floor in a new building are extremely rare even in Tokyo, and if he considers reselling in the future, the value is likely to appreciate.
Financial Reality
The financial aspect is naturally a concern here. In reality, even combining Hikaru and Irie’s resources, they haven’t fully secured the entire 3.7 billion yen.
“We’re about 2.5 billion yen short right now.”
Applying methods learned from real estate purchases in Dubai, they paid the down payment first, with the remainder to be earned going forward. While this carries significant risk, it’s also a “backs-against-the-wall” situation that pushes them forward.
“Let’s start 2026 with our backs against the wall. We have no choice but to earn the money.”
2025 Economic Circle Final Results
The video also announced the final results of Hikaru’s economic circle for 2025. It doubled from the previous year’s 12.2 billion yen to 25 billion yen. Furthermore, including Dubai real estate and casino businesses, it reaches a scale of 70 billion yen.
If this momentum can be maintained, paying for a house worth nearly 4 billion yen is not impossible. However, it’s important to note that this is revenue scale, not profit.
2026 Goal: 50 Billion Yen
Hikaru has set a goal of 50 billion yen for 2026. This is an extremely ambitious target of doubling again from the previous year, but it reflects a strong will to continue the “doubling game.”
“If you don’t plant seeds, flowers won’t grow. I’m planting lots of seeds.”
The hotel in Miyajima, the glamping facility in Yamanashi, and now this 3.7 billion yen house. It’s a strategy to aim for further growth by continuing to make large investments.
Summary
The purchase of the 3.7 billion yen house can be considered one of the biggest decisions in Hikaru’s life. Precisely because of the unstable nature of being a YouTuber, he’s securing his own place. And by deliberately making large investments and putting himself under pressure, he’s promoting further growth.
In two years when this house is completed, what kind of view will Hikaru be seeing? And will the goal of 50 billion yen have been achieved?
We can’t take our eyes off Hikaru’s challenge as he continues to overturn common sense in the YouTuber industry.
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