“Please save 1,000 employees” — The project started with a direct request
An urgent request was brought to Hikaru. The person asking? A business owner friend. The request: to join a reconstruction project for the major pizza chain “Napoli no Kama”.
The situation: “The founder passed away suddenly”, “internal confusion”, “1,000 employees”, and “the future of about 100 stores is at stake” — a serious crisis indeed.
What is Napoli no Kama? A pizza chain with history and real quality
“Napoli no Kama” is a full-fledged pizza chain with over 100 stores nationwide. It’s known for its authentic Naples-style dough and handcrafted pizzas, with a loyal base of repeat customers.
With its own factory, handmade dough from flour and water, and in-store fermentation, their commitment to flavor is unparalleled.
Current challenges: Declining sales and weak marketing
Currently, sales are on a downward trend, and the number of stores has been shrinking this year.
There’s almost no TV ads or SNS presence. The biggest issue? It’s delicious but unknown.
Why Hikaru was called in now
This time, they didn’t just want a collaboration — they wanted him to join the core of the business.
Hikaru made the decision to participate as an executive, including a potential stock acquisition, and will now join the company as a board member.
What’s the untapped potential of Napoli no Kama?
Currently, the factory operates at only 20% capacity. Theoretically, they could quadruple production.
They also have high confidence in their flavor, with many saying it’s “one bite and you’re hooked”.
In some areas, their refrigerated pizza sells over 1,000 units per day — a testament to their quality.
What the on-site manager says about Napoli no Kama today
The manager who’s worked there since age 19 says motivation is down and there’s a lack of new challenges.
Employees have high skills and strong motivation, but the company lacks direction.
Hikaru’s resolve: “I’m serious about becoming a pizza guy”
“If I’m doing this, I’ll treat it like it’s my own company.”
Having generated ¥8 billion in sales with the Joyfull collab in just 1.5 years, Hikaru is confident in his synergy with the food business and now joins this project fully committed.
Step one: Tasting the product — What was their honest review?
After trying the pizzas, both Hikaru and Soma were blown away.
The most popular: Margherita, and the staff favorite: Charcoal-grilled Chicken & Hokkaido Potato, both earned high praise.
They were surprised by the American-style pizza with cheese even on the crust — “Even the crust is amazing!”
How much does it cost?
M-size pizzas cost around ¥2,000–¥2,500.
During campaigns, the Margherita can go for ¥1,200 — a real bargain.
Many say, “This quality at this price is too good to be true.”
Too many menu items: A hidden problem
With nearly 300 menu items, many say it’s “too hard to choose” or “too much to remember”.
They’re now planning to reduce the menu and improve profit margins.
Even the side dishes are top-tier
Popular options include stick hash browns and crispy chicken.
However, there’s room to grow with original sauces and better differentiation — something they’ll work on going forward.
Available for delivery, takeaway, and in-store pickup
Although a delivery-focused chain, they also offer in-store pickup and takeout.
Delivery staff memorize maps and pride themselves on professional, fast service.
Now recruiting franchise owners!
Napoli no Kama is currently recruiting franchise owners nationwide.
You can open a store with an initial investment of around ¥20 million.
The model features small shop spaces, low overhead, and a high-turnover business design.
If interested, check the link below:
▶ Click here for franchise details
We’re hiring employees and part-timers nationwide!
We are actively hiring employees and part-timers across Japan.
You’ll get experience in delivery, pizza making, and store operations.
We offer a solid training program and career advancement opportunities.
Apply here:
▶ Job info at Napoli no Kama
In summary: Be part of the moment Napoli no Kama transforms
“It’s genuinely delicious — just unknown”. That’s the charm of Napoli no Kama, and it’s about to spread nationwide.
Help us share the word through social media, reviews, and community power.
Try Napoli no Kama at least once!
Order from the official site or delivery services at the link below.
One bite of this authentic pizza, and you’ll likely become a repeat customer.
Taste the difference yourself!
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