This article contains promotional content.
In 2026, the crab dishes that appeared at Hikaru’s New Year’s party have become a hot topic. These are the crab shabu-shabu and crab miso from the long-established “Masuyone.” The deliciousness was such that Hikaru repeatedly said “This is incredibly delicious” and “This is insane” in the video.
This time, we’ll introduce the appeal of Masuyone’s crab that even impressed Hikaru, along with special campaign information.
Crab Miso of Shocking Deliciousness
What particularly drew attention in the video was the crab miso.
“Isn’t the amount of this crab miso crazy?”
Hikaru’s reaction the moment he took a bite of crab miso was memorable. He praised it highly, saying “This is incredibly delicious. This is in my top 3 crab miso I’ve ever eaten.”
Furthermore, saying “This is seriously good” and “This is insane,” Hikaru, who usually doesn’t show much emotion, emphasized the deliciousness multiple times.
Mr. Irie also seemed surprised by the high quality of the crab, confirming “This is shabu-shabu, right?”
Quality That Doesn’t Seem Frozen
Masuyone’s crab arrives frozen. However, the quality is at a level that doesn’t seem frozen.
“The smell is crazy” “The smell is a bit too good”
The characteristic is that it has no fishy smell typical of crab and locks in fresh deliciousness as is. Hikaru was also surprised, saying “This is frozen, right? Amazing. It’s not frozen quality.”
So Delicious You Could Finish It Alone
Regarding the crab’s deliciousness, Hikaru commented “This is at a level where I could eat it all by myself, it’s so good.”
It conveys that it has a luxurious taste befitting of adorning a New Year’s table.
70 Million Yen in Sales on Sub-Channel
In fact, Masuyone’s crab was previously introduced on Hikaru’s sub-channel, and that video alone recorded an astounding 70 million yen in sales.
When Hikaru raved about the crab miso saying “This, really really, this, really really watching and kind of reviewing,” the crab miso apparently sold out.
It’s already a product supported by many people, having achieved #1 ranking on Rakuten and more.
Great Reception When Sent to Family
Mr. Irie commented, “I sent it to my family home and they’re really happy.”
It’s also perfect as a year-end and New Year’s gift, showing the high quality that the whole family can enjoy.
Special Campaign Currently Running
Currently, Masuyone is running a special campaign exclusively for Hikaru’s viewers.
1. Up to 3kg★Choose Your Mega Portion Original Pre-Cut Fresh Snow Crab
11,500 yen with 6,000 yen OFF coupon (free shipping) – challenging the lowest price
- Already cut, so you can eat it as soon as it arrives
- Large volume of up to 3kg
- Perfect for gatherings with family and friends
Product page: https://a.r10.to/h5UFUP
2. Highly Praised Homemade Crab Miso 3-Piece Set
3,980 yen (free shipping)
- The crab miso that Hikaru praised as “in my top 3” is available at an affordable price
- Frozen for long storage
- Easy to handle in jars
- Rich flavor that crab miso lovers can’t resist
Product page: https://a.r10.to/h5UFUP
Recommended For
Masuyone’s crab is especially recommended for:
- Crab lovers: Needless to say, you can fully enjoy the deliciousness of crab
- Those wanting to create a special meal: For anniversaries or family gatherings
- Looking for gifts: Frozen for safe shipping, guaranteed to please
- Crab miso enthusiasts: Hikaru’s highly praised crab miso is a must-try
Be Aware of Stock
As mentioned in the video with “the crab miso sold out,” popular products may go out of stock.
Especially during the campaign period, orders are expected to concentrate, so we recommend checking early if you’re interested.
Summary
The Masuyone crab that Hikaru repeatedly called “incredibly delicious” and “insane” at his New Year’s party. The deliciousness of the crab miso in particular is exceptional, praised as “top 3 crab miso I’ve eaten.”
Quality that doesn’t seem frozen, fresh taste without fishy smell, and reasonable pricing. Using this campaign, you can purchase at an even better deal.
How about Masuyone’s crab for a special New Year’s table or as a gift for someone important? The deliciousness guaranteed by Hikaru—please give it a try.
▼Masuyone Campaign Running Now!
“Up to 3kg★Choose Your Mega Portion Original Pre-Cut Fresh Snow Crab” \6,000 yen OFF coupon challenging lowest price 11,500 yen free shipping/ https://a.r10.to/h5UFUP
“Highly Praised Homemade Crab Miso 3-Piece Set” \3,980 yen free shipping/ https://a.r10.to/h5UFUP
※Campaign may end without notice. Please check early.
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