Stone Market, where Hikaru serves as president, recorded its highest sales and profits ever in fiscal year 2025. To commemorate this, President Hikaru unilaterally decided to implement a bold campaign offering 20% OFF all items.
Stone Market Achieves Record Profits
Stone Market’s sales revealed in the 2025 Hikaru Economic Zone financial report were 3.6 billion yen. This represents a significant increase from the previous year, achieving record-breaking performance.
When Irie reported “Actually, this year we achieved highest sales and highest profits,” Hikaru exclaimed “Amazing!” in surprise.
Is Hikaru Not Doing Anything?
What’s interesting is that Hikaru himself says, “I’m basically just a symbol, I just need to be there.”
In reality, Hikaru’s very existence contributes to Stone Market’s success.
- Hikaru’s promotional materials and videos are used as advertising materials
- Hikaru’s brand contributes to store traffic
- Rutile (power stones) continues to sell well
As the saying goes, “it’s difficult to popularize stones,” Hikaru’s influence in pioneering the power stone market is a significant achievement.
“Hands-Off Steering Wheel” Management Style
Hikaru describes his management style as “only grabbing the steering wheel about twice a year.”
In the video, when President Nakamura proposed a campaign, Hikaru immediately decided “Let’s do about 20% off, everything.” He then delegated to Irie, saying “Tell Nakamura about it.”
The statement “I’ll forget about it in 5 minutes” shows a style of not worrying about details and only indicating the broad direction.
New Development: Expansion into Construction Field
President Nakamura is planning to expand into the construction field as a future development.
Currently, construction companies often sell marble and similar materials at 5-10 times the normal price. Stone Market plans to provide stone materials for interior walls and floors at less than half price.
Hikaru agreed, “The unit price is high too.” A challenge into a new market is beginning.
Office Relocation Under Consideration
With increasing employees, the current office is becoming cramped. Irie mentioned “We’re planning to move this year,” indicating further growth is expected.
20% OFF All Items Campaign Details
This campaign will be implemented both online and at all physical stores.
Online Shop
All products are 20% OFF at Stone Market’s official online shop.
- Power stone bracelets
- Rutilated quartz
- Various other natural stone accessories
Online Shop: https://onlineshop.stone-m.com/
All Physical Stores Too
Physical stores will also implement 20% OFF all items.
Store List: https://onlineshop.stone-m.com/pages/…
The Value of 20% OFF
As Irie said, “People say 20% off casually, but 20% off is probably significant,” a 20% discount rate is very substantial.
Hikaru’s statement “It’s standard” shows an attitude of not holding back on customer appreciation.
Don’t Be Misled by High Brand Image
The video also touched on past controversies. There was a case where a woman who married Hikaru was criticized for wearing high-end brands.
However, Hikaru calmly pointed out, “Realistically speaking, there’s not a single cute girl who doesn’t have high-end brands.”
Stone Market’s products are also not overpriced, but provide high-quality power stones at appropriate prices.
Recommended For
The Stone Market campaign is recommended for the following people:
- Those interested in power stones
- Those looking for rutilated quartz
- Those wanting charms or accessories
- Those wanting good luck items for a new life start
- Hikaru fans
Summary
The 20% OFF all items campaign commemorating Stone Market’s record profits. This bold initiative, decided unilaterally by President Hikaru, is an expression of gratitude to customers.
While called “just a symbol,” Hikaru’s presence has enhanced brand value and significantly revitalized the power stone market.
Available both online and in stores, why not check out Stone Market’s products during this campaign?
▼Stone Market Record Profit Commemorative President Hikaru’s “Unilateral Decision” 20% OFF All Items
Online Shop https://onlineshop.stone-m.com/
All Stores Also 20% OFF – Store List https://onlineshop.stone-m.com/pages/…
※Please check the official website for campaign period and details.
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