In January 2026, Hikaru announced his annual “Apple Financial Report.” The sales of the Hikaru Economic Zone in 2025 reached an astonishing 250 billion yen. This represents a doubling of the previous year’s 122 billion yen, marking tremendous growth.
What is the Apple Financial Report?
This is Hikaru’s annual comprehensive financial report for his entire economic zone. The characteristic feature is expressing sales not in “billion yen” but in the unique unit of “billion apples.”
In the previous report, they recorded 122 billion apples and declared “Let’s aim for 200 billion next,” but the results far exceeded that target.
Detailed Sales by Business
Lizard: 3.1 Billion Yen (150% increase from previous year)
Hikaru’s cosmetics brand “Lizard” achieved sales of 3.143 billion apples in 2025.
Breakdown:
- Apparel: 360 million yen
- Cosmetics (including shampoo): 2.186 billion yen
- Hotel business: 105.8 million yen
- Head spa: approximately 400 million yen
- Irie.com: approximately 100 million yen
The previous year was 2.1 billion yen, so they achieved 1 billion yen in growth.
However, Hikaru stated “we need to get to 10 billion,” suggesting there’s still much room for growth. They plan to increase their workforce by 1.5 times and aim for even greater leaps in 2026.
YouTube (AdSense + Promotions): Approximately 600 Million Yen
The combined amount of YouTube AdSense income and promotional income is approximately 600 million yen.
The previous year was similar, so there wasn’t significant change. However, considering Hikaru’s potential, Irie analyzed that “it should be at least 1 billion,” indicating room for improvement in 2026.
Notably, many of the sponsorships Hikaru receives are in-house projects. By raising the rates for external sponsorships, further revenue increases can be expected.
Oripa no Tora: 700 Million Yen (in 2 months)
“Oripa no Tora,” which started at the end of November 2025, recorded sales of 260 million yen in just 1-2 months.
Furthermore, with the effect of the New Year’s video in 2026, it reached 700 million yen.
“If we do this really well, we could make 5 billion in one shot”
As Hikaru himself says, this is one of the most anticipated businesses going forward.
QDT (Tsukamoto’s Company): 600 Million Yen
The restaurant business “QDT,” jointly operated with Tsukamoto, achieved sales of 600 million yen.
Breakdown:
- Basashi (horse meat sashimi): 460 million yen
- Broccoli: approximately 20 million yen (decreased from 100 million yen previous year)
With only 3 employees achieving 600 million yen shows remarkable efficiency. The previous year was 250 million yen, so they achieved significant growth.
The broccoli decrease was due to stopping Uber Eats. They eliminated the 35-40% commission and focused on the more profitable basashi.
Partner Company: 7.8 Billion Yen
The sales of the partner company closely working with Hikaru is 7.8 billion yen. This is a significant increase from the previous year’s 5.2 billion yen.
This company handles various businesses including some of Hikaru’s projects and Non-Title. The number of employees is increasing, and they’re considering office relocation.
P3 (Supplement): 4.3 Billion Yen (2x from previous year)
Hikaru’s supplement “P3” achieved 4.3 billion yen. This is a doubling from the previous year’s 2.3 billion yen, showing remarkable growth.
“People really tell me about this a lot”
P3’s characteristic is its high retention rate. There are many repeat customers, and it’s surprising “why so few people cancel.”
Actually, P3 is a supplement Hikaru created for himself. He simply combined all the supplements he was taking into one bottle – in a sense, “a supplement a elementary schooler might think of.” However, it became a huge hit.
Stone Market: 3.6 Billion Yen
“Stone Market,” which deals with power stones, achieved sales of 3.6 billion yen.
Hikaru says “I’m basically just a symbol,” but actually he contributes in the following ways:
- Hikaru’s promotional materials and videos are used as advertising materials
- Hikaru’s brand contributes to store traffic
- Rutile continues to sell well
As the saying goes, “it’s difficult to popularize stones,” Hikaru’s influence in revitalizing the power stone market is significant.
Future expansion into the construction field is also planned, with further growth expected.
Minerva Sleep: 400 Million Yen
“Minerva Sleep,” which handles EC business including Utan Prince’s mattresses, achieved 400 million yen.
Starting from zero and reaching 400 million yen in one year is remarkable growth. An episode was shared where inventory from the Yamanashi hotel introduction video sold out with just one word from Hikaru.
Pist 6: Approximately 1.6 Billion Yen
Sales related to the public sports “Pist 6” were approximately 1.6 billion yen. This was roughly the same as the previous year.
Currently, Pist 6 is on hiatus, but growth is expected again when it resumes.
Atarun Desu: Strong Performance
“Atarun Desu” is also performing well, though specific numbers weren’t disclosed.
“It’s interesting. There really are pachinko-like elements and演出 (productions)”
With its uniqueness among public sports, it will likely continue to be a stable revenue source.
Total of 25 Billion Apples Achieved
Adding these together totals 25 billion apples (25 billion yen).
They successfully achieved the goal of doubling from the previous year’s 12.2 billion yen.
Sales Not Even Included
Notably, there are many sales not included in this 25 billion yen.
Dubai Real Estate: 7 Billion Yen
The sales from Hikaru’s Dubai real estate purchases is approximately 7 billion yen. Adding this would make it 32 billion yen.
Other Businesses
- TikTok Live (business with Kawahara)
- Pilates (30 stores)
- Casino business (40 billion yen scale)
Among others, there are so many businesses operating that they can’t keep track of them all.
“If we really add up all sales, it would probably easily exceed 50 billion”
2026 Goal is 50 Billion Yen
Hikaru set the 2026 goal at 50 billion yen.
“It’s a buy-buy game. A doubling game”
While acknowledging that the goal from 25 billion yen to 50 billion yen is “quite tough,” they aim to achieve it with the following strategies:
- Strengthening global (overseas business)
- Full-scale real estate business
- Expansion of Oripa no Tora
- Further growth of each business
Soma’s Company Also Struggling
Soma’s company is also in a difficult situation, with company funds reduced to 10 million yen (previously 30 million yen).
When Hikaru pointed out “it decreased a lot,” Soma admitted it was a “major crisis.”
Hikaru’s Management Philosophy
The management philosophy that emerged through the Apple Financial Report is as follows:
1. Don’t Hesitate on Advance Investment
“Life is about advance investment. Flowers won’t grow if you don’t plant seeds”
Miyajima hotel, Dubai real estate, and the 3.7 billion yen house. By continuing large investments, he promotes further growth.
2. Push Yourself with Backs Against the Wall
By purchasing a 3.7 billion yen house, he created a situation where “we have to earn.”
“Normal people work hard for a year and buy a Christmas present as a reward. We’re the opposite”
Buy first, then work hard to recover the cost. This reverse thinking accelerates growth.
3. Feed Them and They’ll Grow
About Irie, Hikaru expresses “if you feed him something, he grows.”
Give him the Miyajima hotel and he started the Yamanashi hotel; give him Pokemon cards and he created Oripa no Tora. This is a strategy of promoting growth by providing opportunities.
Summary
The 2025 financial report of the Hikaru Economic Zone concluded with the remarkable figure of 25 billion yen.
A growth rate of 2x from the previous year, and a 2026 goal of 50 billion yen. Hikaru’s challenge to continue overturning the common sense of the YouTuber industry continues.
“Don’t work with the will to die, work with the will to kill”
As symbolized by these words, we can’t take our eyes off the Hikaru Economic Zone in 2026.
2025 Hikaru Economic Zone Main Sales
- Lizard: 3.1 billion yen
- Partner Company: 7.8 billion yen
- P3 (Supplement): 4.3 billion yen
- Stone Market: 3.6 billion yen
- Oripa no Tora: 700 million yen (2 months)
- QDT: 600 million yen
- YouTube: approximately 600 million yen
- Pist 6: 1.6 billion yen
- Minerva Sleep: 400 million yen
Total: 25 billion yen
(Not including Dubai real estate 7 billion yen, etc.)
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