[Campaign] The “Buddy” Perfume Series Praised by Hikaru Is Making Waves — Sweet, Luxurious Scents Explained

This article is based on the Miyakojima travel video from Hikaru Channel, where the new fragrances and campaigns by perfume brand BUDDY were featured. During their hotel stay, the cast tried out the scents and gave high praise, saying things like “Smells amazing” and “Even better than expected.”
It’s a special opportunity to enjoy fragrance alongside travel — only available for a limited time.

The Story and Concept Behind the Fragrance

The fragrance featured in the video is from the BUDDY series. These scents were developed not just for aroma, but with a deeper purpose — “returning to your pure self” and “making today a great day.”

The cast commented on the concept, calling it “profound” and saying it “really has heart.”

Now Available in Hotels

BUDDY fragrances are now officially available at hotels in Miyakojima.

In addition, there’s a special campaign tied to hotel reservations, making this a limited-time collaboration worth checking out.

🎁 Campaign 1: Get a Free Perfume with Your Hotel Booking

Book a room at “Hotel 385” by December 31, and you’ll receive one BUDDY fragrance for free — guaranteed!

This is a very generous offer — all you have to do is make a reservation and you’ll receive a high-quality perfume.

Winter is the Perfect Season to Visit

While Miyakojima is most popular in summer, hotel rates are lower in the winter season.

With easy access, warm weather, and now a free perfume included, this is the perfect time to go.

🎁 Campaign 2: Win a 10ml Perfume in a Giveaway

If you purchase at least one BUDDY fragrance through the link in the description, you’ll be entered into a lottery where 100 winners will receive a 10ml bottle.

• Entry Deadline: Until January 8, 2026
• Winners Notified: Around late January (via email)
• Shipping: Scheduled for mid-February

Real Reactions from the Cast

In the video, the cast tried the perfumes and shared their honest impressions.

Comments like “sweet,” “international vibe,” “luxurious,” and “reminds me of L.A.” reflect the overwhelmingly positive feedback they received.

Most Popular Scents

SARA｜A Scent That Brings You Back to Your Pure Self

Sweet and gentle — this was highly praised by influencer Tenchim as well.

▶︎ 【Recommended by Tenchim】Scent that returns you to your pure self – SARA

GOODDAY｜A Scent to Make Today a Good Day

This is the best-selling fragrance — it even sold out once.

It received some of the highest praise in the video, with comments like “This might be my favorite.”

▶︎ 【Best Seller】Scent that makes today a good day – GOODDAY

OVER｜A Scent to Surpass the You of Yesterday

Perfect for winter — it’s a slightly mature, deeper fragrance.

▶︎ 【Winter Classic】Scent to surpass the you of yesterday – OVER

Already Getting Lots of Pre-Orders

Even before the official release, around 500 pre-orders have already been made.

This shows just how much attention these fragrances are attracting.

Summary｜Now’s Your Chance to Enjoy Travel & Fragrance Together

BUDDY perfumes combine sweetness, luxury, and style in one bottle.

This time, there are two special campaigns: a free fragrance with hotel booking, and a lottery for buyers.

If you’re curious, be sure to check the link in the description to learn more!

Service Information

Provided by: BUDDY